While vigilance would seem to be the key when it comes to fighting crime, don’t overlook the power of a friendly greeting.
Customer service is very important. You can solve so many problems by greeting your customers (and would-be robbers). Equally important is store cleanliness. A dirty store that is lacking in customer service sets the tone that the store doesn’t care, which just adds to the exposure.
Additionally, make sure that potential burglars don’t see your store as an easy target due to an obvious lack of security. Make sure you are properly protecting excess cash, and that you are paying attention to basic security principles, like facing CCTV cameras in the right direction. Don’t get so caught up that you forget to pay attention to the security of your location.